I’ve been working on developing a product. An actual physical thing that you can hold in your hands. It’s a set of playing cards. I call them CIO Priorities.
The idea has been gestating for a while:
- I spend a lot of my time talking with and looking at what technology leaders in organisations do and what they are trying to achieve.
- I see a great deal of tech industry marketing activity going to waste because tech marketers just don’t understand their senior clients.
- I’ve been working on ideas to introduce play into business to help people work more effectively and enjoy themselves in the meantime.
- I recently bought a set of Brian Eno’s Oblique Strategy cards.
A particular piece of client work crystallised all of this, and so CIO Priorities were born. Whilst they’re a set of playing cards, they’re probably not going to win any awards for toys any time soon. They’re a bit dull, but they’re a lot more fun that merely talking about CIO strategic priorities, and so should be a lot more useful.
For a pack of cards you need some games and some rules. Here are the first few games:
Games for IT vendors
Draw the cards at random and create a pitch for your product in that context. “No bid” when credibility is stretched too far (suggesting an alternative non-competitive vendor).
Strengths and weaknesses
Create 4 clumps of cards by dealing out the entire deck:
Strengths – priorities that your product or service directly addresses
Weaknesses – priorities for which your product or service has no application
Opportunities – priorities where your people have something interesting to say which isn’t a direct product sales pitch
Threats – priorities which could see customers stopping using your product or service
Do your conventional marketing approaches reflect your strengths?
Do you sell on regardless of your weaknesses?
What sticky marketing strategies do you have for for opportunities?
How could you counter your threats?
Games for CIOs
Draw cards at random from the deck. Is the priority currently one of your own? If not, how could it be accommodated? Why isn’t it?
Games for groups of executives
Deal out the cards to create three clumps:
Mine- priorities that are predominantly the responsibility of someone other than the CIO
Ours – priorities that need to be shared across departments
Yours – priorities that are just those of the CIO
As I get the opportunity to play more with the cards, more games will develop. I’m also looking to extend out the CIO Priorities to other board-level groups – Marketing (on which I’ll be working with the awesomely awesome Matt Desmier), HR, Legal and Finance. If anyone wants to collaborate on those ones, give me a shout.
You can order yourself a pack of the cards at https://stamplondon.co.uk/ciopriorities/, or just download them and print them yourself.