An old friend of mine yesterday asked me to share a list of the things I’ve been reading recently. Thought I’d share more widely:

50 Economics Ideas You Really Need to Know: your really need to know (50 Ideas)
a bluffer’s guide to economics

Adland: A Global History of Advertising
another self-explanatory title. Useful to understand the culture of the world of ad agency. Blog.

Alex’s Adventures in Numberland
a travelogue through maths written by an author who wrote a brilliant book about Brazilian football a decade ago.

America Calling: A Social History of the Telephone to 1940
exactly what IT says on the tin – a sociological history of the phone. Blog.

Decisive: How to make better choices in life and work
not read yet

Digital Vertigo: How Today’s Online Social Revolution Is Dividing, Diminishing, and Disorienting Us
can’t decide if Keen is a luddite or on to something. Probably a bit of both. He also wrote The Cult of the Amateur, bemoaning how the internet is killing professions like journalism.

Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
Guardian’s tech editor dissects the last 10 years of consumer tech. Blog.

Drive: The Surprising Truth About What Motivates Us
more brilliance from Mr Pink. Spoiler: it’s not about the money, money, money. Blog.

Economyths: How the Science of Complex Systems is Transforming Economic Thought
not yet read

Employees First, Customers Second: Turning Conventional Management Upside Down
written by the founder of a big Indian-based IT service provider. An interesting concept.

Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t
how to get your customers doing your selling for you.

Future Babble: Why Expert Predictions Fail and Why We Believe them Anyway
how we love to listen to people who predict the future, and why the ones that get the most publicity are the ones who are usually the most wrong. Blog.

Future Minds: How The Digital Age is Changing Our Minds, Why This Matters and What We Can Do About It
not yet read

Give and Take: A Revolutionary Approach to Success
Really good. How people who “give forward” succeed (or not)

Good Boss, Bad Boss: How to Be the Best… and Learn from the Worst
and how to be the former rather than the latter

Good Strategy/Bad Strategy: The difference and why it matters
musings from a chap who’s been there and done that. Strong explanations behind differences between strategies and execution plans. Blog.

Gutenberg the Geek (Kindle Single)
reassessing the invention of print in a contemporary context.

Herd: How to Change Mass Behaviour by Harnessing Our True Nature
perspectives on social and organisational change from a marketing hipster. Blog.

How Will You Measure Your Life?
not yet read

Imagine: How Creativity Works
A great book, unfortunately since withdrawn from sale because Lehrer made up some of the bits about Bob Dylan. Which is ironic given the subject matter. Blog.

Influence: The Psychology of Persuasion
great primer on the psychology of the subject in a very easy to read format. Blog.

Instant MBA: Think, perform and earn like a top business-school graduate (52 Brilliant Ideas)
way less theoretical and reverential than the title might imply

Little Bets: How breakthrough ideas emerge from small discoveries
how organisations should do lots of little experiments to innovate rather than bet the farm on a few big ones. Flies in the face of the Rocks/Pebbles/Sand model of thinking. Blog.

Made to Stick: Why some ideas take hold and others come unstuck
more good stuff from the Heath brothers. Blog.

not yet read

Office Politics: How to Thrive in a World of Lying, Backstabbing and Dirty Tricks
why sub-clinical psychopaths disproportionately rise to the top of organisations, and how can you protect yourself from them?

Organizations Don’t Tweet, People Do: A Manager’s Guide to the Social Web
the only author on this list I’ve actually met in person. Met? I recently drove him to pick up his car at a garage. Yes, I’m Euan Semple’s cabbie. A great insight, though, into why people (not technology) should be front and centre of any organisation’s social media strategy. Blog.

Puritan Gift, The: Triumph, Collapse and Revival of an American Dream
not yet read

Start With Why: How Great Leaders Inspire Everyone To Take Action
great book: how organisation lose the plot when the lose sense of why they do things. Blog.

Steve Jobs: The Exclusive Biography
the man. The legend. The appalling personal hygiene. Blog.

Sticky Marketing: Why Everything in Marketing Has Changed and What to do About It
start by giving; linked to Give and Take and To Sell is Human. Blog.

Switch: How to change things when change is hard
ideas around change management from the Heath Brothers. Blog.

The Etymologicon: A Circular Stroll through the Hidden Connections of the English Language
words, and how they are connected.

The History of the Telephone
not yet read, but a history of the phone written in 1911.

The Human Element: Ten New Rules to Kickstart Our Failing Organizations
from the man who brought you The Tyranny of Numbers. A bit of public-sector bashing on occasion (it ain’t much better in the private sector…). Blog.

The Icarus Deception: How High Will You Fly?
not yet read

The Inside-Out Revolution: The Only Thing You Need to Know to Change Your Life Forever
Hippy shit, although quite an interesting idea (that our emotions, perception of the outside world, etc is all just our thoughts, so therefore we have complete control over what we feel and how we think).

The Leader’s Guide to Radical Management: Reinventing the Workplace for the 21st Century
not yet read

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
the book that powers a million startups. Blog.

The Master Switch: The Rise and Fall of Information Empires
learning from the history of previous information and media providers. Blog.

The Most Human Human: What Artificial Intelligence Teaches Us About Being Alive
the man who took on the Turing Test and won.

The Power of Habit: Why We Do What We Do, and How to Change
what triggers habitual actions, and how can those cycles be broken/changed. Blog.

The Self Illusion: Why There is No ‘You’ Inside Your Head
not yet read

The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
part 21st century career planning advice, part LinkedIn user manual. Blog.

Thinking, Fast and Slow
how we have two modes of thinking, and how they lead us down different paths.

To Sell Is Human – Exp: The Surprising Truth about Moving Others
brilliant. In age where buyers generally know more about your products (and your competitors products) than you do, how can a sales person add value? And how can all of us “sell” more effectively (linked to Give and Take to some extent). Blog.

Velocity: The Seven New Laws for a World Gone Digital
not yet read

What Are You Looking At?: 150 Years of Modern Art in the Blink of an Eye
I don’t know about art, but I know I find Will Gompertz’s haircut scary

2 thoughts on “The Book Shelf

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