Next week I’m running a short webinar about the way in which people can take personal control over their use of digital and social media. It’s testing some content that I’ve been playing around with over the last few months thinking about how to help individuals make sense of their personal and work use of social and digital services.
Given the content matter, I’ve used exclusively social and digital channels to attract attendees. And there have been two general methods used: broadcasting through LinkedIn and Twitter (I’ve around a thousand connections on both services, and probably not that much cross over in between… So let’s estimate a mass audience of around 1,800); and personal invites using Twitter.
I can cope with more people signing up, but at the moment I have a group of half a dozen people. Assuming not too many drop out, that will be a nice number to be able to get a really interactive session.
Here’s the really interesting bit: from all of the’broadcasting’ I’ve attracted 50% of the attendees. But two of those three people are really close contacts (a family friend who I’ve been on holiday with and I’m off on a lads’ weekend walking in the Peaks next weekend, and a former team member from my days at Imagination). And I’ve not only broadcast that message to my own contacts – a few very well connected individuals have also sent out tweets plugging the event to their networks.
Three personal invites, all to people who contacted me after seeing me present on other events and expressed an interest, make up the other 50%. And the number of personal invites rejected? None.
Which kind of shows the value of what I’ll be talking about: that organisations treat social as purely mass broadcast media at their peril, but individuals in organisations need help in building the capabilities and skills needed to become their own personal social media strategists.
If you are interested, the webinar is on at 8pm next Tuesday, London time. You can register for free at http://stamplondon.eventbrite.com/