Retargeted

I learned this week of the term Madtech. Marketing and advertising technology. It's good to see that cobbler's child syndrome is alive and well in the world; they might as well call it Sales, Hustling, Interrupting and Tracking Tech. Thing is, for all the talk about how smart marketing is becoming, driven by big data … Continue reading Retargeted

meetingly.io

Welcome to the future of business productivity. Welcome to meetingly.io. With our CloudBigDataScienceCloud patented heuristic algorithms, meetingly.io's HRV (Human Resource Virtualisation) engine enables your staff to quadruple their productivity through meeting automation. With a simple button click integrated into Microsoft Outlook, Google Apps and all major App Platforms, meetings become meetingly.io automeetings. Schedule, click, forget. … Continue reading meetingly.io

The (insert Tech buzzword) Election

A frequent refrain in UK election coverage at the moment is that this is the UK's first "Social Media" election. The truth is that five years is an awfully long time in media and technology these days, and the dynamics of communications for this year's ballot are vastly different to the last... The Social Media … Continue reading The (insert Tech buzzword) Election

Building an employer brand

Another week, another experiment... On Thursday I have a session with a potential client looking at the concept of building an employer brand. The question that we will be looking at is whether a programme of helping their staff to become better networkers could achieve their aim to attract and retain good technical talent. The … Continue reading Building an employer brand

The power of the network

So what's the point of all this social network stuff, eh? It's just sharing pictures of cats and avoiding doing proper work, isn't it? Well, for some that's undeniable. And for some of us, some of the time, it's probably true as well. But I thought I'd do a bit of an ROI analysis of … Continue reading The power of the network

Elected

In 1993, in the spring of my final year at university, I stood for election to become the President of the Student Union at Loughborough. On election night, with a turn out of around 1,000 votes, I lost by a margin of about seven. I've never stood in a popular ballot since then. I learned … Continue reading Elected

#socialCEO January 2015

Since the summer of 2013 I've been doing a regular investigation into the social networking habits of the FTSE100 companies, and in particular of their CEOs. Next week will see the publication of the sixth edition, and some of the highlights coming from the analysis so far include: 33 CEOs now have LinkedIn profiles of … Continue reading #socialCEO January 2015

Why network?

I've become slightly obsessed with the distinction between social networks and social media. I don't know if I'm the only one, but it strikes me that social media is what organisations tend to do, whilst the advantage of all this wonderful technology to us as individuals lies in social networks. Networking is what us humans do. Well, some … Continue reading Why network?