Meeting of minds

This morning saw the culmination of about five months' work - the release of the research report that I've investigated and compiled over this summer for IG Digital, and the event organised in conjunction with social PR firm Zoodikers at which we launched. The research involved me speaking with or online interrogating people from 65 organisations across … Continue reading Meeting of minds

Upcoming events

I've a few events coming up in the early autumn... On September 23rd I'll be taking part in an event organised in conjunction between IG Digital and Zoodikers to launch the report on the research project I conducted for IG over the summer on the use of social and digital channels in customer engagement. The report … Continue reading Upcoming events

Networks versus media

The research that I have been recently undertaking for IG Digital has been highlighting a distinction that has been apparent to me for some time now. Whilst individuals tend to regard social networks as a means for two-way communications, organisations primarily view social media as an opportunity to transmit information, to broadcast.This is evident in the … Continue reading Networks versus media

Flying without slides…

I'm presenting tomorrow morning to an audience of which I've been advised that one of the main people "doesn't like Powerpoint". The theme of the presentation is disruption. In a spirit of self-disruption I've decided to present without slides. I might do an odd bit of the old flip chart, but no pictures. I don't regard myself … Continue reading Flying without slides…