If you spend any time amongst people in the London tech startup scene, it won't be long before you pick up on the influence that Eric Reis' 2008 book The Lean Startup has had on many people in fledgling businesses. The book describes a methodology for running a new (tech) venture that draws on both … Continue reading The Lean Startup and the implications for Apps development
Category: Bookshelf
Books I’ve read/am reading/have bought but not necessarily gotten around to actually reading yet.
I've recently completed Reid Hoffman and Ben Casnocha's book about careers in the 21st Century, The Start-up of You. It's an interesting read - part practical guide to networking, part sage-like advice on the future of work and jobs and careers, and part LinkedIn user manual. That last bit can grate a bit at times, … Continue reading The Start-up of You – Review
By popular request (thanks Francis!) I'm going to get a bit more rigorous about noting books I've read. You'll then be able to find them in a consistent place: https://mmitii.mattballantine.com/category/bookshelf/ Recently read: As mentioned in today's blog, Dan Pink's To sell is human. Richard Rumelt's Good Strategy/Bad Strategy is a very readable exploration of what the … Continue reading Bookshelf
Daniel Pink's latest book, To sell is human is a well-recommended read; his central argument is that in this day and age many of us in roles that aren't "sales" find ourselves having to sell a lot of the time, and that the nature of selling in a world of incredibly well informed buyers has … Continue reading Better pitching
The chances that I'm going to read all of these over the next 11 days are slim to zero, but here's what's on my Kindle bookshelf for the holiday period: Switch: Chip & Dan Heath; some thinking about how to engage people to get them to change The Self Illusion: Bruce Hood; or why there … Continue reading Christmas reading
Back now from a wonderful two weeks away in Asia with the family. Alongside the lounging around, I was able to get through a few books... Made to Stick, written by brothers Chip and Dan Heath, looks at ways in which you can present ideas in ways that will make them stick with others. Based … Continue reading Holiday reading
Some of the titles on my (virtual) bookshelf at the moment: Imagine: How creativity works Jonah Lehrer Looks at creativity and innovation at the micro (individual) and macro (team and organisation) levels. Pulls together scientific research plus a stack of illuminating examples from business. Well worth a look. Ad Land: A global history of advertising … Continue reading Reading list: May 2012
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