After a software update this morning, I was presented with the "browser choice" window after I logged into my PC. It struck me that there was very little variation in the way in which the words to describe the options available were chosen by the marketing folk responsible for these tiny adverts. Put simply, there … Continue reading Browser adjectives
Category: Themes
As of next week, I'm going to be hot desking. This is a personal choice as the department has a minor office move, and given the option I'm going to throw in my hat to the nomadic desk jockey way of life. It scares me. I like my possessions around me. Even more so in … Continue reading Hotdesking
One of my best friends had declared a state of UDI: unilateral digital independence. I'm not sure how I feel about it. She had ditched her smartphone and so now only accesses social services sporadically and through a PC. She lives in the countryside so mobile signals don't permeate the walks of her house so … Continue reading Declaring UDI
My wife and I spent last weekend pottering around the sleepy villages of North Norfolk. Vegas it isn't, but having dropped the kids off with grandparents, we had two days to recharge and spend some time together. It was a nice little break, but one experience has stayed with me. We were queuing to pay … Continue reading An ageing digital population
I've at last got around to starting to read Simon Sinek's book Start With Why. I like it a lot. I'm also involved at the moment in planning for an event that we're running on the subject of innovation in organisations that I'll be MCing next month (as an aside, places are limited, but if … Continue reading Innovation is a noun, not a verb
Just read an interesting article from Digital Strategist Tom Liacas describing some of the pitfalls that brands find themselves in when they try to use social media as a marketing channel. He describes three de-humanized examples: the psychopath (using times of mass suffering and hardship as a sales opportunity); the robot (endlessly spouting one liners … Continue reading Brands using humans (not humanizing brands)
News this week comes from eConsultancy is that I have a "to be avoided" job title. Thanks chaps. I have to say that "evangelist" is a title that I've always found a little problematic - partly because as an atheist I find it difficult to relate to religious metaphors, and partly because the metaphor itself … Continue reading Meaningful job titles
Every six months or so I catch up with Euan Semple, a former colleague from my BBC days and someone whom it's useful to occasionally chat with to keep a grip on some sort of reality (or possibly to reinforce our collective madness!). We spent an hour or so chatting yesterday, and one of the … Continue reading Social (network) inclusion
An interesting observation from one of my colleagues this morning - when people interact with a brand on Twitter, it's usually to complain. If I think about my own interactions with brands through social media, then it's probably as follows: - I have conversations with individuals who happen to work at brands - I shout … Continue reading I don’t want a conversation – I just want to vent
2012 was a year topped and tailed by analyst statements that point for me to some interesting changes in the way in which technology is consumed, managed and commissioned by big organisations: in January, Gartner reported that "by 2017 the CMO will spend more on IT than the CIO" (something that has been often repeated, yet … Continue reading Digital Agencies: the new Systems Integrators?
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