I've at last got around to starting to read Simon Sinek's book Start With Why. I like it a lot. I'm also involved at the moment in planning for an event that we're running on the subject of innovation in organisations that I'll be MCing next month (as an aside, places are limited, but if … Continue reading Innovation is a noun, not a verb
Category: Themes
Just read an interesting article from Digital Strategist Tom Liacas describing some of the pitfalls that brands find themselves in when they try to use social media as a marketing channel. He describes three de-humanized examples: the psychopath (using times of mass suffering and hardship as a sales opportunity); the robot (endlessly spouting one liners … Continue reading Brands using humans (not humanizing brands)
News this week comes from eConsultancy is that I have a "to be avoided" job title. Thanks chaps. I have to say that "evangelist" is a title that I've always found a little problematic - partly because as an atheist I find it difficult to relate to religious metaphors, and partly because the metaphor itself … Continue reading Meaningful job titles
Every six months or so I catch up with Euan Semple, a former colleague from my BBC days and someone whom it's useful to occasionally chat with to keep a grip on some sort of reality (or possibly to reinforce our collective madness!). We spent an hour or so chatting yesterday, and one of the … Continue reading Social (network) inclusion
An interesting observation from one of my colleagues this morning - when people interact with a brand on Twitter, it's usually to complain. If I think about my own interactions with brands through social media, then it's probably as follows: - I have conversations with individuals who happen to work at brands - I shout … Continue reading I don’t want a conversation – I just want to vent
2012 was a year topped and tailed by analyst statements that point for me to some interesting changes in the way in which technology is consumed, managed and commissioned by big organisations: in January, Gartner reported that "by 2017 the CMO will spend more on IT than the CIO" (something that has been often repeated, yet … Continue reading Digital Agencies: the new Systems Integrators?
...or, maybe more accurately, a bit of a stock take on how I'm using social media at the moment. Personal Life Is basically Facebook. Occasionally I'll stray into subjects that are work-related on the network, but more than anything I use Facebook to keep in touch with friends (who are on it). Topics of conversation … Continue reading A personal Social Media strategy for 2013…
I've scanned through a lot of 2013 prediction articles in the past few days, and it seems that the idea of self-driving cars is something that is capturing the imagination of many futurologists. To a great extent, cars are already capable of being fairly self-driving; technologies like adaptive cruise control (braking and accelerating), lane assist … Continue reading Self-driving cars
I've just watched a couple of videos that explain how Coca Cola are approaching marketing as a content strategy going forward. Overall the content was thought-provoking, although I'm not sure if the use of cute cartoons was a way to distract from an overly complicated story that verges into Siobhan Sharpe Jubilympics territory a little … Continue reading A new take on Pareto and innovation
So, on the last day of the year, here are the five most popular posts on this blog for the 12 months of 2012: At 5, Innovation in Retail. This is (roughly) the text of a presentation I gave to kick off a hackathon event held at Marks and Spencer in the Autumn. At 4, #innovationeqs. … Continue reading Top 20 posts of 2012 – 5 to 1
