I'm not a great fan of the type of management consulting that is typified by organisations like McKinsey (too often it merely represents the wrong sort of management delegation from my lowly viewpoint), but there are many things of value that come from the work of such firms. A case in point is the 7-S … Continue reading Dodging silver bullets
Category: Marketing
One of the things I've learned fairly early on in the journey that is parenting is that kids tend to want something more if it's not available to them. With my sons, this becomes particularly apparent when one is playing with a particular toy: that toy seems to often become the most desirable object in … Continue reading The power of scarcity
In the first week of September, I'm going to be speaking at the wonderful Silicon Beach conference in (hopefully still) sunny Bournemouth. The following article isn't my talk, but sets up what I will be talking about - the importance of empathy in design (and ways to achieve it). If you are interested in coming … Continue reading Silicon Beach 2013 – The World Isn’t Flat
One of the quotes I've most overused in the past few years is Don Tapcott's “Institutions are becoming naked, and if you're going to be naked … fitness is no longer optional. If you're going to be naked, you better get buff.” It sums up so much for me about the world we now live in. That when … Continue reading Socially naked
Last night was the first public outing for some of the material I've been working on with my "inevitable" side project, Stamp. I ran an hour long webinar for a few kind folk who volunteered to be Guinea pigs exploring some ideas about developing personal digital strategies. If you are interested, you can find the … Continue reading Stamp
An old friend of mine yesterday asked me to share a list of the things I've been reading recently. Thought I'd share more widely: 50 Economics Ideas You Really Need to Know: your really need to know (50 Ideas) a bluffer’s guide to economics Adland: A Global History of Advertising another self-explanatory title. Useful to … Continue reading The Book Shelf
Next week I'm running a short webinar about the way in which people can take personal control over their use of digital and social media. It's testing some content that I've been playing around with over the last few months thinking about how to help individuals make sense of their personal and work use of … Continue reading The power of personal
It's often said that the Internet is leading to a disintermediation of services: that the ability for organisations to communicate and transact with their customers online cuts out intermediators (more widely known as middle men). What's happening in London with taxi firms these days seems to show an opposite effect. I've written in the past … Continue reading Intermediation
You can now access a recording of the webinar here http://www.themarketer.co.uk/knowledge-centre/webinars/digital-communities-how-marketers-can-engage-and-utilise-crowds/ You can find the narrative and slides for today's The Marketer webinar here. I'm also running a free webinar on the evening of 18th June to test out some content that I'm developing at part of my side project, Stamp. You can find out … Continue reading Communities – The Marketer Webinar
On June 5th I'm giving another short presentation as part of The Marketer's series of webinars, this time on the subject of online communities. Here's roughly what I will be saying (as ever, if you are attending and you read this in advance, you'll only be spoiling it for yourself!)... When I was first asked … Continue reading Community thinking
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