I have developed two coping strategies for dealing with Big Data vendors that I thought worth sharing. The first is a simple technique. When bombarded with marketing slop about how big data is going to change the world in general and your industry in particular, ask them to present the data that allows them to … Continue reading Coping strategies
Tag: Marketing
Much of last week was spent at a management training course, the like of which I have both attended and run over the years. Towards the end of the event we looked at building personal brands, and it got me thinking... A clear message from the course content was that authenticity is a key element … Continue reading Inauthentic Brands
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