Yesterday I found myself in a couple of conversations that revolved around what has been a bit of a recurring theme for me - the dangerous downside of measuring things. The first was around the gender inequality evident in the IT industry. My own view is that this is a symptom of a more pervasive … Continue reading Don’t count on it
In the research that I recently published for IG Digital into the ways in which organisations are using digital channels to engage with customers, email came out on top. Of the 65 organisations I spoke to, just about every one had established processes for the ways in which they handled email communications from customers. Which … Continue reading No reply
On Saturday I wanted a pizza. I’d been out to watch Watford play at Vicarage Road for the first time in about five years, had had a couple of pints on the way back, and couldn’t be bothered to cook. I’m not a habitual take-away food consumer, but once in a while… I downloaded the … Continue reading The dominos effect
Things I have learned this week: - a great deal about the role of evidence in evidence-based policy making - the importance of finding the right people in "managing knowledge" - how networked calendars can conspire to make our lives stupider - that there's no two ways about it - mobile phones just don't work … Continue reading Weeknote 215: people finding
Spend a lot of your time firefighting? It's a funny metaphor, because one group of people who don't are firefighters. The fire service spends a huge amount of its effort, through education, regulation and other activities, trying to reduce the amount of time that it spends doing the thing it is assumed that they do … Continue reading Firefighting
I'm living a semi-corporate life at the moment, with a longer term piece of contract work with a large client. Having spent the past 12 months pivoting on a sixpence, I'm now experiencing some of the things I'd vaguely forgotten - and top of the list is that broker of inefficient productivity, the networked diary. … Continue reading Efficient unproductivity
The legend of New Coke goes a little something like this... Thirty-odd years ago Coca Cola got a little bit spooked by the marketing campaign run by their arch competitors Pepsi - the Pepsi Taste Challenge. The campaign, which ran in adverts over here too, showed blind taste tests where people time after time selected … Continue reading The New Coke moment
This post is in the “cheaper than therapy” category a little more than usual, but expresses some of the paradoxical stuff I’m currently mentally wrestling with… First of all, nobody can predict the future. I don’t care if you’ve been blessed with the magic pixie dust of mysticism, or the magic pixie dust of big … Continue reading Confusion
Things I have learned this week: - I do like to present... - that culture is a thing oft spoken about but rarely understood - I'm still able to marginally bring down the average age in a room full of CIOs... - ... but push it up in a room full of social media wonks - … Continue reading Weeknote 214: two day eventing
This morning saw the culmination of about five months' work - the release of the research report that I've investigated and compiled over this summer for IG Digital, and the event organised in conjunction with social PR firm Zoodikers at which we launched. The research involved me speaking with or online interrogating people from 65 organisations across … Continue reading Meeting of minds
