Exit strategies in the Cloud

Over the past couple of years, I have heard some consistent themes for objecting to Cloud services that are focused on a perception of the loss of control* of data that is somehow inherent in placing a business service into (particularly) Software as a Service. As a result, most SaaS providers have recognised that a … Continue reading Exit strategies in the Cloud

Design trends

It's interesting how trends in world of creativity and design (and innovation for that matter) can appear at similar times, sometimes without the people involved knowing anything about what else is going on. Alongside Swann and Edison, 20 other people are acknowledged as being "inventors" of the lightbulb. The 1920s saw many people working on … Continue reading Design trends

Growing markets

I have had a bit of time to reflect on Monday's CBI conference, and now think that there were some fairly big opportunities for the technology world to take note of - but I'm not entirely sure how well we are reacting (within IT departments, or on the supplier side either). Jim O'Neill, from Goldman Sachs … Continue reading Growing markets

CBI Watch – wrap up

This afternoon's session in Mayfair began with the hip hop-esque entourage of the President of Turkey. Once his excellency had made it to the stage he gave a long and detailed description of how his country has grown over the past decade without mortgaging it's future generations to the hilt. Ostensibly an invitation to British … Continue reading CBI Watch – wrap up

CBI Watch – the PM speaks

David Cameron took the stage for the second session at the CBI Conference, and whilst undoubtedly a seasoned public speaker, I'm not entirely sure he said very much. Reduction of public debt was front and centre of his address, but with a strong desire to open up the private debt markets to allow businesses to … Continue reading CBI Watch – the PM speaks

CBI Watch… Morning session

Some reflections on the first hour in Mayfair... President Sir Roger Carr kicked things off. The organisation sees exporting at the linchpin of economic recovery, and growth needs to come from new markets. It is also putting focus into large mid-sized companies... which seems sensible having recently made the move myself from a successfully exporting, … Continue reading CBI Watch… Morning session

CBI Watch

This morning I am heading off to Grosvenor House in Mayfair, suited and booted, to spend the day at the annual Confederation of British Industry conference. It feels part networking opportunity, part education and part social anthropology experiment for me... twenty years ago, if someone had told my student self that I'd be doing this, … Continue reading CBI Watch

Weeknote 75 – Austerity bytes

Achievements this week included: - catching up with French & German counterparts to compare notes - investigating the balance between marketing the future and marketing the here and now to technical audiences - briefings on some work to research into how agencies use and consume technology - planning for an upcoming office move - and … Continue reading Weeknote 75 – Austerity bytes

Social as live event

An interesting discussion this afternoon with a colleague who is in the process of organising a marketing campaign aimed at 13-16 year olds using social media. Marketing to children is, quite rightly, subject to much regulation. However, much of that regulation seems driven by the models of old; today's chat pondered whether a campaign organised … Continue reading Social as live event