Category: Themes

Some reflections on the first hour in Mayfair... President Sir Roger Carr kicked things off. The organisation sees exporting at the linchpin of economic recovery, and growth needs to come from new markets. It is also putting focus into large mid-sized companies... which seems sensible having recently made the move myself from a successfully exporting, … Continue reading CBI Watch… Morning session

This morning I am heading off to Grosvenor House in Mayfair, suited and booted, to spend the day at the annual Confederation of British Industry conference. It feels part networking opportunity, part education and part social anthropology experiment for me... twenty years ago, if someone had told my student self that I'd be doing this, … Continue reading CBI Watch

An interesting discussion this afternoon with a colleague who is in the process of organising a marketing campaign aimed at 13-16 year olds using social media. Marketing to children is, quite rightly, subject to much regulation. However, much of that regulation seems driven by the models of old; today's chat pondered whether a campaign organised … Continue reading Social as live event

In conversation with dad last night regarding his work at UCLIC on Bring Your Own Device (click on that link if you are interested - volunteers still required) I had a moment of revelation... I was running a BYOD service at scale back in 1995. To be fair, it wasn't called that at the time. And … Continue reading Bring Your Own Device? Ask Higher Education…

I was listening to the latest episode of the wonderful Radiolab this morning on the drive into work, and there was an article describing the origins of the HIV virus, both in humans, and then back beyond to it's origin in species of chimps which it is believed occured in Cameroon at some point before the early … Continue reading Auditory illustration

One of the most valuable sources of help that I had in the work I delivered around collaboration in my time at Imagination was from a student studying for his MSc in Human Computer Interaction from UCL. I should declare an interest - the chap running the module that that student was taking is someone … Continue reading A call for volunteers

Be warned. There follows a completely unfair rant. The technology industry is uniformly rubbish at marketing. There. Said it. (And Apple aren't a technology company - they make consumer goods and provide consumer services - before you ask). Why are we rubbish? Well, I think it's because we are so logical about things. Logical in … Continue reading The woes of tech marketing

I've been thinking about how I can review some of my old blog content in a systematic manner recently, and as a result have been having a trawl through old blog posts (more on all of that later). However, last night I was surprised by the fact that it is now nearly two years since … Continue reading News consumption