The Guardian's Charles Arthur tweeted the graph above and an article yesterday looking at how time spent on mobile devices breaks down across apps and the mobile web. Mobile, so long the place the advertisers failed to make an impact, is now big ad business (and both The Guardian and Microsoft Advertising have a vested … Continue reading Not all apps are created equal
Category: Marketing
I've just started reading a book about the Psychology of Pricing (The Psychology of Price: How to use price to increase demand, profit and customer satisfaction - a review to follow when I'm finished). It's opening gambits are quite pertinant to a conversation I had yesterday about how IT now finds itself in an open market. … Continue reading The psychology of pricing IT
For some time now I've been arguing that modern trends in digital design seem to be putting aesthetics ahead of usability, with designers in a madcap dash to become flatter and more modernist than their peers. A couple of times in the past few days I've seen evidence of this on major media sites. The … Continue reading What’s going on with modern web design?
Brad Stone's The Everything Store: Jeff Bezos and the Age of Amazon is a fascinating, kind of authorised, insight into the man behind today's biggest online retail brand. Reading it has taught me a few things: ***** from a one-time Amazon interviewee I never, ever want to work for Amazon (and from my fleeting experience with their … Continue reading Book review: The Everything Store
I wrote recently about how I had been relieved to find out that I'm not alone in understanding the meaning of "omnichannel" when it comes to either customer engagement or marketing. What has been becoming increasingly clear to me, though, is that most of the discussions about how companies should deal with multiple channels of … Continue reading Polychannel
The world of customer engagement is a funny, almost bi-polar place. On the one hand it should be totally people-centric, as it's the place where companies converse with their customers. Except it's in many cases completely industrial - a world of de-skilled white collar work where the production line, six-sigma approaches of manufacturing have been deployed … Continue reading Customer engagement bypass
On Tuesday this week I was able to take part in a really engaging and insightful event organised by The Directors' Club. The DC is a group of people involved in customer-centric businesses and the Service Innovation Lab focused on how technology is changing the way customers are engaging with organisations. First off, the format … Continue reading Customer engagement
I've had conversations with a couple of people recently about my experiences of using a Chromebook, and whether they should get one. The biggest barrier in both cases has been interesting. It's not been about its "better when connected" nature. Nor the inability to use Microsoft Office in full form. Or concerns about giving one's … Continue reading How Apple can save Windows…
The quarterly adjustments to the FTSE100 constituent members were announced today, and yet again we see the CEO community become a less socially-networked place. This is a phenomenon also seen at the last index review in December. The two new entrants to the top 100 companies, St James's Place Wealth Management and Barratt Developments, have … Continue reading FTSE100 March changes
There is news this week that retail giant (and flagbearer of alternative ownership models) John Lewis is launching its own tech accelerator initiative into what is an increasingly competitive market for helping companies with ideas. Having spent some time on the periphery of the Tech City hub in East London, it strikes me that this … Continue reading Outsourced innovation
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