Crap Tech Industry Metaphors: 4. Rockstars

The term "Rockstar" is used a lot in the tech industry. "Rockstar" developers; "Rockstar" CEOs; "Rockstar" Games (oh - actually I'll let that one off. They've been quite successful.) What a load of baloney. Rockstar is a metaphor to indicate what, exactly? Petulance? Arrogance? An inability to work creatively with others? Bad personal hygiene? Cocaine … Continue reading Crap Tech Industry Metaphors: 4. Rockstars

Crap Tech Industry Metaphors: 2. Dogfooding

Whilst I'm off optimistically sunning myself in South Wales, I thought I'd get a few more of these rubbish metaphors off my chest. Second up - the concept of "Dogfooding", aka "Eating your own dogfood", aka running beta tests of new products amongst one's own staff before putting in front of real customers. Where, exactly, … Continue reading Crap Tech Industry Metaphors: 2. Dogfooding