If this book is to be a travelogue, then the people I’m going to talk to are a series of destinations. Here’s what the map looks like…
The improvisers
David Schneider – the comedian, writer, director and social media agency founder
Neil Mullarkey – one of the founders of the Comedy Store Players
Phelim McDermott – founder of an improvisational theatre production company (interview done)
Ali – an old school friend who is a fine artist who has recently been using improvisation (interview to arrange – Ali’s agreed to do it)
The creatives
Dean – a futurology-type bod who spends a great deal of his time living in virtual world (I’ve mentioned it to him)
Dave – multi-skilled, multi-talented creative
Somebody hopefully at Aardman Animation – I have an in, just yet to track it down
The play professionals
Jon – marketing industry chap who does lots of play (agreed to do it – need to arrange)
PT – someone who runs play workshops for a living (agreed to do it – need to arrange)
Emma – ball of energy who works with both kids and adults (agreed to do it – need to arrange)
The sober suited
James – head of innovation for a big engineering company (seeing next week)
Nick – and old school friend and now teacher (agreed to do it – need to arrange)
David – head of innovation at a big power company (agreed to do it – need to arrange)
The processors
David – head of innovation for a law firm (interview completed)
and then I have a few gaps… Any suggestions for people who use rigorous process to innovate much appreciated… Although thinking about it I know someone at http://www.hypeinnovation.com/ which might be a good place to start.
The Nordics
OK – here’s the detective story part of the book. I want to speak to someone from Lego about their general view of play, and someone from IKEA – particularly about how they design their products to fulfil multiple purposes
I have a contact at Lego, but haven’t been able to progress that one at all. There’s a chance I might be able to get in touch through their new Professorship.
As for IKEA… I know someone who used to work there who I can try….
So any suggestions on any of the above, but particularly the last two, most appreciated.
mmitII 
2 thoughts on “15. Book Reset – the destinations”