TravelBlog 5 – real v virtual networks

A number of people that I have spoken to in the past few days have observed that doing business in Australia is much more dependent on an individual's network than back in the UK.
It can be probably accounted for by a combination of it being a much smaller population, combined with a more outgoing national psyche. It would be interesting to know how (if at all) that might impact on the use of social networking services. Does it make them less relevant than for us more reserved Brits, more, or used differently in any way?
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