This is not a "thought piece". This is catharsis. I studied social science research methods at University. When I went to University, it was in the very earliest days of the World Wide Web (actual quote from Information Systems lecturer: "I don't think it will be as successful as WAIS or Gopher"). Back in those … Continue reading Bad Social Science
Tag: business
This week I have learned: about products. The usability of a product isn't simply down to its design. It's also down to the user's expectation of what that product is. So if I come to a car thinking it's a horse, I'll be disappointed, no matter how well-designed it is.It's all well and good "reconceptualising" … Continue reading Weeknote 673: on product