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mmitII

Matt Ballantine's thoughts about technology, marketing, management and other stuff…

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Tag: business

General

Bad Social Science

This is not a "thought piece". This is catharsis. I studied social science research methods at University. When I went to University, it was in the very earliest days of the World Wide Web (actual quote from Information Systems lecturer: "I don't think it will be as successful as WAIS or Gopher"). Back in those … Continue reading Bad Social Science

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April 16, 2024business, customer-satisfaction, customer-service, survey, technologyLeave a comment
Weeknotes

Weeknote 673: on product

This week I have learned: about products. The usability of a product isn't simply down to its design. It's also down to the user's expectation of what that product is. So if I come to a car thinking it's a horse, I'll be disappointed, no matter how well-designed it is.It's all well and good "reconceptualising" … Continue reading Weeknote 673: on product

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March 28, 2024business, e-commerce, ecommerce, shopify, technologyLeave a comment

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