Every six months or so I catch up with Euan Semple, a former colleague from my BBC days and someone whom it's useful to occasionally chat with to keep a grip on some sort of reality (or possibly to reinforce our collective madness!). We spent an hour or so chatting yesterday, and one of the … Continue reading Social (network) inclusion
An interesting observation from one of my colleagues this morning - when people interact with a brand on Twitter, it's usually to complain. If I think about my own interactions with brands through social media, then it's probably as follows: - I have conversations with individuals who happen to work at brands - I shout … Continue reading I don’t want a conversation – I just want to vent
2012 was a year topped and tailed by analyst statements that point for me to some interesting changes in the way in which technology is consumed, managed and commissioned by big organisations: in January, Gartner reported that "by 2017 the CMO will spend more on IT than the CIO" (something that has been often repeated, yet … Continue reading Digital Agencies: the new Systems Integrators?
Achievements this week included: - successful continued use of the Pomodoro technique for task and time management (note for future reference: ditch New Year resolutions and instead start implementing them at the end of the old year) - a stack of meetings arranged to help push the Why App content across the business and beyond … Continue reading Weeknote 129: a new year
...or, maybe more accurately, a bit of a stock take on how I'm using social media at the moment. Personal Life Is basically Facebook. Occasionally I'll stray into subjects that are work-related on the network, but more than anything I use Facebook to keep in touch with friends (who are on it). Topics of conversation … Continue reading A personal Social Media strategy for 2013…
I've scanned through a lot of 2013 prediction articles in the past few days, and it seems that the idea of self-driving cars is something that is capturing the imagination of many futurologists. To a great extent, cars are already capable of being fairly self-driving; technologies like adaptive cruise control (braking and accelerating), lane assist … Continue reading Self-driving cars
I've just watched a couple of videos that explain how Coca Cola are approaching marketing as a content strategy going forward. Overall the content was thought-provoking, although I'm not sure if the use of cute cartoons was a way to distract from an overly complicated story that verges into Siobhan Sharpe Jubilympics territory a little … Continue reading A new take on Pareto and innovation
So, on the last day of the year, here are the five most popular posts on this blog for the 12 months of 2012: At 5, Innovation in Retail. This is (roughly) the text of a presentation I gave to kick off a hackathon event held at Marks and Spencer in the Autumn. At 4, #innovationeqs. … Continue reading Top 20 posts of 2012 – 5 to 1
Achievements on this last working week of the year included: - A fun Why App? presentation at the VCCP offices, surrounded by banana pianos - An entertaining session with the leads of the marketing agencies that we work with in the UK talking about tech and marketing - Getting to grips with Surface (first impressions: … Continue reading Weeknote 128: Noel (or, “my keyboard’s broken”)
The chances that I'm going to read all of these over the next 11 days are slim to zero, but here's what's on my Kindle bookshelf for the holiday period: Switch: Chip & Dan Heath; some thinking about how to engage people to get them to change The Self Illusion: Bruce Hood; or why there … Continue reading Christmas reading
