Here's an interesting idea taken from the early chapters of a book (Claude S Fischer's America Calling) I've just started reading about the social history of telephone: when a new technology comes to market, we have a tendency when not knowing what its effects will be to project the technology's attributes onto our own potential behaviours. … Continue reading Projection
Category: Social
I've got a couple of public events coming up in the next month if you're interested: I'm running a short online presentation for The Marketer magazine on the subject of Online Communities on June 5th 1-2pm London time. You can register for that here, and if you are a CIM member it can count towards … Continue reading Upcoming events – June 2013
Twitter have announced the launch of a two-factor authentication service to try to reduce down the numbers of incidents of accounts being hacked. It's a good step for consumers, but in my view fails to address the fundamental issue that companies who use Twitter for corporate accounts face: if there is only one account, there's … Continue reading Two-factor
The "light-hearted" final story on the Radio 4 Today programme this morning brought together Brett Rogers, director of the Photographers Gallery, and Rachel Campbell-Johnston, chief art critic at The Times to discuss the issue of people taking photographs in art galleries. Given Rogers' role, it's not too surprising that she's against it, whilst Campbell-Johnston doesn't see … Continue reading Buzzword obscurity
So my new media-owner world has been a short-lived little dream it seems... "Working with a telecommunications, beauty, health, tourism or finance client would ensure you would get 120 EUR per year, while working with an online gaming client (poker, casino, bingo etc) would ensure you would get 130 EUR per year." I'm sorry about … Continue reading Oh dear
Every six months or so I catch up with Euan Semple, a former colleague from my BBC days and someone whom it's useful to occasionally chat with to keep a grip on some sort of reality (or possibly to reinforce our collective madness!). We spent an hour or so chatting yesterday, and one of the … Continue reading Social (network) inclusion
An interesting observation from one of my colleagues this morning - when people interact with a brand on Twitter, it's usually to complain. If I think about my own interactions with brands through social media, then it's probably as follows: - I have conversations with individuals who happen to work at brands - I shout … Continue reading I don’t want a conversation – I just want to vent
...or, maybe more accurately, a bit of a stock take on how I'm using social media at the moment. Personal Life Is basically Facebook. Occasionally I'll stray into subjects that are work-related on the network, but more than anything I use Facebook to keep in touch with friends (who are on it). Topics of conversation … Continue reading A personal Social Media strategy for 2013…
So as to redress the balance, alongside the stats and facts approach, I thought it worth a little time for some slightly more subjective opinions to tell my story of 2012. It's undoubtedly been a year of change. On January 1st I had a team of over a dozen people, a focus on marketing to … Continue reading 2012 – the subjective view
I find the above map a little humbling... the grey bits are the places from where there haven't been visitors to this blog since February 2012 (when WordPress started letting you know where visitors came from). The only one that's grey that's a bit of a surprise given the breadth of coverage generally is Norway, a … Continue reading Global coverage…
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