Category: Social
I've just started reading a book about the Psychology of Pricing (The Psychology of Price: How to use price to increase demand, profit and customer satisfaction - a review to follow when I'm finished). It's opening gambits are quite pertinant to a conversation I had yesterday about how IT now finds itself in an open market. … Continue reading The psychology of pricing IT
A few days ago the legend of tech investing Fred Wilson blogged about an observation of how followers on the SoundCloud service might be able to turn into a rough and ready basis for classifying artists on the service: ... for emerging artists, follower counts on the platform of choice for their media type might … Continue reading The value of followers
I wrote recently about how I had been relieved to find out that I'm not alone in understanding the meaning of "omnichannel" when it comes to either customer engagement or marketing. What has been becoming increasingly clear to me, though, is that most of the discussions about how companies should deal with multiple channels of … Continue reading Polychannel
The world of customer engagement is a funny, almost bi-polar place. On the one hand it should be totally people-centric, as it's the place where companies converse with their customers. Except it's in many cases completely industrial - a world of de-skilled white collar work where the production line, six-sigma approaches of manufacturing have been deployed … Continue reading Customer engagement bypass
My second language experiences were somewhat trying, to say the least. At age 11, at the start of secondary school, I started to learn French. Instruction was incredibly grammar-based and either I wasn't pay attention, or I had gone through primary education at a time when English grammar wasn't being taught. I had not the … Continue reading Languages and empathy
After my recent ramblings about the lack of diversity of thought within the tech industry, co-incidentally my former Microsoft colleague Ben Nunney is just in the process of launching a new campaigning body called ethicalco.de. The, particularly internetty, world of tech is a bit of a dichotomous mess. On the one hand you have Edward … Continue reading Diversity in tech
On Tuesday this week I was able to take part in a really engaging and insightful event organised by The Directors' Club. The DC is a group of people involved in customer-centric businesses and the Service Innovation Lab focused on how technology is changing the way customers are engaging with organisations. First off, the format … Continue reading Customer engagement
In the way that only social networks allow, I got into a brief conversation this morning with Neelie Kroes, Vice President of the European Commission and the person spearheading digital initiatives in the EU, and Martha Lane-Fox the digital entrepreneur. On Saturday it's International Women's Day, and Neelie tweeted: https://twitter.com/NeelieKroesEU/status/441501736147378176 My response was that, whilst … Continue reading Gender imbalance
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