I've been asked speak later this week to the massed ranks of the marketing community here at Microsoft about my approach to social media. Sandwiched between the UK general manager, and the global marketing head, it's a bit of a big gig. Anyone who uses the social internet regularly will be well aware that there … Continue reading 4 heads, 3 principals: my approach to social media
Category: Themes
I had an interesting session with some of the folk from Edelman UK's digital team last week. At one point we talked a little about the concepts of privacy in 2012 and beyond. It seems that privacy in the old sense, that of the individual being able to keep all knowledge of anything and everything … Continue reading The new privacy
In recent years there has been cruel (and mostly unfounded) interpretation of the abbreviation CIO – Career Is Over. My work in recent months looking at the advertising and marketing industry, and the complex ecosystem of agencies that exist in that world, has lead me to think that another cruel, probably unfounded, and yet drawn … Continue reading CMO = Career May be Over?
Achievements this week included: - fabulous session with Tony & co from The Partners at our Consumer Experience Centre - further inroads into groups doing work with the big agencies in our corporate network - the first whole-department team meeting, and giving a quick overview of my work to date - finished off the annual … Continue reading Weeknote 116: rebuild
The last two weeks has seen a series of new model announcements from many of the major players in the smartphone market. The overall reaction from the press: a muted "meh". It seems that the basic form of the smartphone - a 4" touch screen taking up the bulk of the device, operating system and … Continue reading Mobile innovation
This October will mark 10 years since I made the switch from film to digital photography. It seems at like only yesterday, and yet at the same time unimaginable that not only you had to wait until a reel was exposed and developed before you knew what you had taken, but also that the only … Continue reading digita10: 2002: Geysir
There was a bit of a concerted marketing push it seems yesterday by IBM, heralding the announcement of new services from the company targeted at the Chief Marketing Officer. In coverage, the Gartner-sourced factoid that by 2017 the head of marketing will influence more spend on technology than the CIO has been repeated. Now that … Continue reading The decentralization of marketing
Google have recently published some interesting research into how people are increasingly "multi-screening" - that is, using more than one device to be able to complete particular tasks and activities. Some headlines: - 90% of all media interactions are now screen-based - on average "we" (the survey was of US folk in LA, Austin and … Continue reading Maintaining state
Achievements this week included: - great meetings with Tim at isobar - ... Justin at Bite... - and another Justin from the corporate team - finishing up with two good days away with the new DPE Leadership Team Next week: childcare juggles
There's a photo doing the rounds on Twitter at the moment, with this: How The Sun newspaper reported about this new thing called the 'world wide web' in 1992... pic.twitter.com/fI3M7mH9 A colleague of mine retweeted it, I also saw Tom Watson (MP) retweet it, although with a question about its validity. You don't need to … Continue reading The retweetable bashing meme
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