Enterprise Social Media

I'm quite often heard calling a distinction between social media and social networks. The two terms seem to be used interchangeably, but for me there is an important difference: social media is what organisations do, based on traditional mass media models of communication around primarily broadcasting; social networks are what we as individuals do, following the long tradition … Continue reading Enterprise Social Media

Pivot and pass

The Pivot is a concept well beloved in the Lean Startup community. Always be looking for the way in which your product or service can be changed to adapt to new markets, new customers and/or new applications. To hear the Lean Startupers go on about it, sometimes you'd think they'd invented the concept. But the … Continue reading Pivot and pass

Kate Moss syndrome

In all of the recent hubbub of coverage amounting from the New York Times' expose of how Amazon works, one aspect I haven't seen much comment on is how all of this comment might actually be in Amazon's interest. The "revelations" shouldn't come as any great surprise to anyone - especially anyone who has read … Continue reading Kate Moss syndrome

Chain mail

My wife’s smartphone went into overdrive last night. Some poor schmuck had managed to send a trivial service request to mailing lists that meant that everyone in the 30,000+ company received a copy. Madness ensued of the thousands of “PLEASE DON’T REPLY TO ALL” replied to all type, interspersed with wry, witty or just downright … Continue reading Chain mail

A digital reading list

A chap I met yesterday asked me if I could recommend some sources to help him get his head around "digital". Now whilst I'm sure that whattheheckisdigital.com exists, as an exercise in identifying my own sources of influence it was interesting, because it highlighted how much of my work is synthesising from diverse sources. Here's … Continue reading A digital reading list

Through internal channels

Reflecting on last week's news about Microsoft's strategic direction, one thing stands out at a very base level: three years or so since Microsoft acquired both Yammer and Skype and it still appears that "important" communications are done by email first. That's probably the same for just about every major global organisation, but if the … Continue reading Through internal channels

The transparent consumer

How are organisations using social networks to connect to their prospective customers? Well, in the straw-poll experience that I had with companies in the UK domestic telecoms sector yesterday, the answer appears to be "not very well". Over the past few years I have had a series of traumatic experiences when my home broadband and … Continue reading The transparent consumer

Transparent consumerism

Every year I have the same painful set of conversations. Who should I use for my home phone and broadband supply, and how the hell do I work out what it is that they might charge me. So this year, something new. I keep hearing that brands want to have conversations with customers over social … Continue reading Transparent consumerism

Retargeted

I learned this week of the term Madtech. Marketing and advertising technology. It's good to see that cobbler's child syndrome is alive and well in the world; they might as well call it Sales, Hustling, Interrupting and Tracking Tech. Thing is, for all the talk about how smart marketing is becoming, driven by big data … Continue reading Retargeted

Sampling

The dust isn't yet settled on the UK's General Election, but one element that is already getting coverage is the gap between opinion polling before the ballot, the exit poll, and what appears to be the final outcome. After weeks of pollsters predicting a result "too close to call", the exit poll published when the … Continue reading Sampling