I find the above map a little humbling... the grey bits are the places from where there haven't been visitors to this blog since February 2012 (when WordPress started letting you know where visitors came from). The only one that's grey that's a bit of a surprise given the breadth of coverage generally is Norway, a … Continue reading Global coverage…
Category: Marketing
The London cab firm Addison Lee has created a great deal of commentary about the great deal of business that they have generated from getting into the world of mobile apps early. They were already of a reasonable size, so have been able to invest in technology to gain an early mover advantage in the … Continue reading Virtualised companies
Nefarious tricksters have started to use self-adhesive QR codes to scam unsuspecting smart phone users according to a news reporting comments from a not-necessarily independent Symantec spokesperson. In theory, though, this is social engineering genius. Whack a QR code onto a bit of sticky paper, in turn whack that onto a popular advert (The Hobbit, say...) … Continue reading People readable
Kleiner Perkins' Mary Meeker has just published another presentation, with reflections on the state of the Internet and technology world in 2012 and beyond. As usual, lots of data points, and some thoughts on how many industries have been "re-imagined" (a phrase I'm now stopping using as I've realised it means little more than "changed"). … Continue reading Value of advertising
A few weeks ago I had the pleasure of speaking with a substantial number of the people who work for the WPP agency The Partners. The gist of the talk was about the power of analogy in designing systems, and how fun analogies could in turn deliver experiences that would solve otherwise thorny issues through … Continue reading Small victories
I mentioned a few days ago that I would talk about how organisations might better manage their clients’ experience. So here we go... Unless you want to take the chance that your client will only ever find out how well you can deliver a service (over and above your core product or service proposition) by … Continue reading Managing the client experience
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