I've got a couple of public events coming up in the next month if you're interested: I'm running a short online presentation for The Marketer magazine on the subject of Online Communities on June 5th 1-2pm London time. You can register for that here, and if you are a CIM member it can count towards … Continue reading Upcoming events – June 2013
Category: Marketing
The "light-hearted" final story on the Radio 4 Today programme this morning brought together Brett Rogers, director of the Photographers Gallery, and Rachel Campbell-Johnston, chief art critic at The Times to discuss the issue of people taking photographs in art galleries. Given Rogers' role, it's not too surprising that she's against it, whilst Campbell-Johnston doesn't see … Continue reading Buzzword obscurity
There is a business that I pass on my drive to work most mornings that sells signs. Big signs, small signs, signs for the side of a van, signs for putting in a window. I know all of this because you can't help but notice that they sell signs because of all of the … Continue reading Signposting…
So my new media-owner world has been a short-lived little dream it seems... "Working with a telecommunications, beauty, health, tourism or finance client would ensure you would get 120 EUR per year, while working with an online gaming client (poker, casino, bingo etc) would ensure you would get 130 EUR per year." I'm sorry about … Continue reading Oh dear
My relationship with this blog has taken a significant step this week as I have now become a fully fledged 'media owner'. On Monday I was contacted by a real life media agency (with real life offices and everything) about selling advertising space on the site. At my core I think that carrying add inventory … Continue reading The value of you
Humour me, if you will, with a little thought experiment. Imagine that the telephone had only been invented in the past 10 years. That whilst it had had incredible success in the general population, businesses hadn't really adopted it. They found it a little alien, and couldn't quite make sense of how it could … Continue reading A world without telephones
There is much talk about the future of retail. Major chain stores seem to be collapsing regularly, and high streets up and down the country have become semi-populated places where empty properties lie idle. Mass retailing giants like Tesco's turn shopping into a warehouse experience, and thrifty customers use physical stores to see products … Continue reading Customer-centric shops
I'm speaking this afternoon on a panel talking about Cloud computing in the context of marketing at an event being run by the agency TH_NK. It feels a bit like going back in time... (Sadly there isn't an HTML tag to invoke swirling harp sounds, so imagine a bit of a Florence and a … Continue reading Clear skies
I spent part of the evening on Saturday trying to explain Twitter to a non-Twitter user at dinner. It's like trying to explain different colours. It's useful, though, once in a while to try to explain something that you do regularly to someone who has no knowledge, as it really helps to make you … Continue reading The basics
I'm doing a little intro to a case study at our monthly departmental meeting on Friday. In doing do, I've been giving a bit of thought to the differences that exist between products and services, and specifically how that impacts on the design phase. (Spoiler alert to colleagues: this is roughly my Friday morning five … Continue reading Products vs Services
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