Social as live event

An interesting discussion this afternoon with a colleague who is in the process of organising a marketing campaign aimed at 13-16 year olds using social media. Marketing to children is, quite rightly, subject to much regulation. However, much of that regulation seems driven by the models of old; today's chat pondered whether a campaign organised … Continue reading Social as live event

Auditory illustration

I was listening to the latest episode of the wonderful Radiolab this morning on the drive into work, and there was an article describing the origins of the HIV virus, both in humans, and then back beyond to it's origin in species of chimps which it is believed occured in Cameroon at some point before the early … Continue reading Auditory illustration

A call for volunteers

One of the most valuable sources of help that I had in the work I delivered around collaboration in my time at Imagination was from a student studying for his MSc in Human Computer Interaction from UCL. I should declare an interest - the chap running the module that that student was taking is someone … Continue reading A call for volunteers

The woes of tech marketing

Be warned. There follows a completely unfair rant. The technology industry is uniformly rubbish at marketing. There. Said it. (And Apple aren't a technology company - they make consumer goods and provide consumer services - before you ask). Why are we rubbish? Well, I think it's because we are so logical about things. Logical in … Continue reading The woes of tech marketing

News consumption

I've been thinking about how I can review some of my old blog content in a systematic manner recently, and as a result have been having a trawl through old blog posts (more on all of that later). However, last night I was surprised by the fact that it is now nearly two years since … Continue reading News consumption

Motivators/demotivators

I was at an event in London on Thursday last week organised by recruiters Mortimer Spinks at which they unveiled the results of a survey of 650 people working in the technology industry in the UK. The results put some interesting new data into the mix around the ongoing debate about what motivates people, and technology people … Continue reading Motivators/demotivators

Vendor mistrust

I've been watching occasional snippets from the CIO Summit event in London today via Twitter and find myself pining for the event (which I was able to attend last year). I applied this year, but because of my new found status as a "vendor", I was refused entry... This perfectly sums up the state of … Continue reading Vendor mistrust

Open vs closed

I spent this evening at an event organised by Mortimer Spinks with a theme of open vs closed. They had three speakers... one a white hat hacker whose thrust seemed to be that passwords are an inherently rubbish form of security and therefore everything is probably "open", a chap from an online fashion retailer who … Continue reading Open vs closed

It’s all about the apps

I'm a generally simple soul and like to be able to express things in seven boxes (or fewer). It's taken me a while to get my head around the way in which the world of developing software is changing to an extent that I can turn it into a diagram, but the catalyst for the boxes … Continue reading It’s all about the apps