Achievements this week included: - catching up with Harry at Mortimer Spinks to talk about a presentation I'm doing for them next month... - ... with Lee from the University of Surrey to talk all things Cloud... - ... with Nick and Tony at The Partners.. - ... and the IPA - presenting to the … Continue reading Weeknote 118: holiday mode
Category: General
Had a great conversation with Tony and Nick at The Partners today. The concept of sensory identity came up... The Partners are specialists in branding and brand identity. What that means these days is becoming increasingly complex. But in many people's minds (both within clients and within the agency world), branding is all about visual … Continue reading Sensory identity
The current hubbub about maps on the new version iOS has reminded me of a fascinating conversation I had a few years ago whilst doing a bit of work with the UK's public mapping authority, Ordnance Survey. OS produced quite a bit of revenue at the time from digital mapping products, often sold to major … Continue reading Mapping accuracy
I've been asked speak later this week to the massed ranks of the marketing community here at Microsoft about my approach to social media. Sandwiched between the UK general manager, and the global marketing head, it's a bit of a big gig. Anyone who uses the social internet regularly will be well aware that there … Continue reading 4 heads, 3 principals: my approach to social media
I had an interesting session with some of the folk from Edelman UK's digital team last week. At one point we talked a little about the concepts of privacy in 2012 and beyond. It seems that privacy in the old sense, that of the individual being able to keep all knowledge of anything and everything … Continue reading The new privacy
In recent years there has been cruel (and mostly unfounded) interpretation of the abbreviation CIO – Career Is Over. My work in recent months looking at the advertising and marketing industry, and the complex ecosystem of agencies that exist in that world, has lead me to think that another cruel, probably unfounded, and yet drawn … Continue reading CMO = Career May be Over?
Achievements this week included: - fabulous session with Tony & co from The Partners at our Consumer Experience Centre - further inroads into groups doing work with the big agencies in our corporate network - the first whole-department team meeting, and giving a quick overview of my work to date - finished off the annual … Continue reading Weeknote 116: rebuild
The last two weeks has seen a series of new model announcements from many of the major players in the smartphone market. The overall reaction from the press: a muted "meh". It seems that the basic form of the smartphone - a 4" touch screen taking up the bulk of the device, operating system and … Continue reading Mobile innovation
This October will mark 10 years since I made the switch from film to digital photography. It seems at like only yesterday, and yet at the same time unimaginable that not only you had to wait until a reel was exposed and developed before you knew what you had taken, but also that the only … Continue reading digita10: 2002: Geysir
There was a bit of a concerted marketing push it seems yesterday by IBM, heralding the announcement of new services from the company targeted at the Chief Marketing Officer. In coverage, the Gartner-sourced factoid that by 2017 the head of marketing will influence more spend on technology than the CIO has been repeated. Now that … Continue reading The decentralization of marketing
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