I’ve been using LinkedIn since 2004. It’s been a constant past of my working life for those 13 years. I’ve been a subscriber for about 7 years. In that time my monthly subscription has crept up surreptitiously to now be more than double what it was when I started paying for additional access to the service.
A few weeks ago I received the updated User Interface. From a design perspective it’s fine. A bit more “modern”. Slightly more coherent, perhaps. From a usability perspective it’s a horror show. The addition of subtle blue loading bars has drawn particular attention to quite how slow every page is to load, and as they slowly load there is nothing on the page.
But what the change has really alerted me to is how little value I now get from the service. Apart from the inverted stalking of being able to see who has viewed my profile there’s little of the paying service that’s of any use. One fundamental change (it appears one can no longer search by business function- IT, legal and so on) is the killer blow. £32/month? Way too much to pay for a bit of vanity.
So subscription cancelled. And that’s the point I realised how little LinkedIn care. If you’ve tried to cancel from other subscription services you’ll know that it’s usually a fairly tricky process. Hidden away somewhere, when you eventually find the unsubscribe button you’ll be bombarded with messages of “are you sure?”, “Are you really sure?” And maybe even a tempting discounted offer or too to keep you as a customer (which reminds me- must “cancel” NowTV again soon…)
With LinkedIn? Nothing. No following up on the tweets or LinkedIn status updates saying I’ve cancelled either. A big, fat indifference.
I don’t expect supplier loyalty, in the same way that there is no such thing as customer loyalty (and it sure as hell won’t get rewarded). But people, please, at least go through the motions!
So there we are. I’m LinkedOut. I’ll still use the free service. But Twitter and WhatsApp and Facebook and a bunch of other platforms now perform the functions LinkedIn once did. It’s now basically just a networked address book with a very slow UI.