A randomised trial of fitness trackers has resulted in data that shows that data doesn’t necessarily lead to improved health outcomes.

Let’s just replay that. Giving people data about their exercise activity has not been proven to lead to outcomes like weight loss.

In a massive case of confirmation bias, my prediction has yet to be disproved.

3 thoughts on “You can’t manage what you can measure

  1. You can give ’em data, but you can’t give ’em long-term motivation. And the short-term motivation of gamification (“hey, look how many steps I got today!”) is just that, short-term.

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