Let’s just replay that. Giving people data about their exercise activity has not been proven to lead to outcomes like weight loss.
In a massive case of confirmation bias, my prediction has yet to be disproved.
Matt Ballantine's thoughts about technology, marketing, management and other stuff…
mmitII 
You can give ’em data, but you can’t give ’em long-term motivation. And the short-term motivation of gamification (“hey, look how many steps I got today!”) is just that, short-term.
I love the number of steps I take to get to the pub…
which would be less than the number to get back from the pub (unfair really, crawling is more work than walking)
😉