The scale of the challenge

Lots of product announcements out of Microsoft yesterday. Most of them reinforcing the idea that everyone wants everything to be a PC.

As I write this I’m standing on a packed commuter train. In the carriage around me, in the hands and on the laps of the people around me, I can see:

2 Macbooks
3 iPhones
2 Android phones
2 Kindles
3 newspapers

How many of these people want their device to also be a PC? That’s the scale of the Microsoft challenge…

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