So it’s two months now since I launched stamp London in anger at the Silicon Beach event down in Bournemouth at the beginning of September. What’s been learned so far?
Well, the good news is that I’ve been able to generate some revenue, and whilst it’s not yet at a level that’s sustainable long term, it’s encouraging that I’m not staring at a blank Invoices folder.
What else has be learned? Well, more that anything that starting up a business is like rapid bipolar: one minute you are thinking that everything is great and it’s the best idea in the world; the next that it’s a disaster and you’ll never pay the mortgage. I’m learning to take things a little less to heart, but I wonder if that without passion any of this is possible anyway.
One thing that is becoming clear is the challenge of scalability. It’s one thing to earn a living as a freelance consultant, balancing off a number of clients; it’s quite another to build a business that has scalable services beyond, well, me.
Things that have emerged since I started on this adventure? Well, the #socialCIO survey will be a quarterly publication by the look of it. The research and analysis is a good starting point for conversations about a number of the themes that I’m trying to bring into the market, and it seems to provide something of value to people (hopefully, at some point in the future, my potential clients).
The agency acceleration model is in early stages at the moment, but helps to put some bones on a offer to help marketing agencies understand how their businesses might change in the light of such disruption in their industry.
The next couple of months (to be honest, like every couple of months) will be the next big test for stamp. Can the early promise of plenty of interesting conversations a small amount of paid work turn into more deliver and a bit less business development? The thing that holds biggest fear for me in the next eight or nine weeks is the other thing that I’ve known, but has been incredibly reinforced for me recently: quite how business slows down over school holidays in the UK…