There’s a retrospective piece about a project that one of the agencies I’ve been working with, The Partners, did in 2007 on D&AD’s website this week. The work, for The National Gallery, took reproductions of some of the works of art in their collection onto the streets of London. One of those reproductions is still proudly displayed on the wall outside of The Partners’ offices in Farringdon.

What strikes me most, though, about the work is the way in which the web and mobile were used to support the campaign: namely, that the way in which you interacted with a mobile was via an 08… number and recorded voices, whereas the web was there to get more detail when you were sitting at a desk.

This was the year in which the iPhone was released. Phones were still, for the most part, phones and it was only the geekier amongst us who were using pumped-up devices like the N82 above to access the Internet on the move.

How quickly things have changed…

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