David Cameron took the stage for the second session at the CBI Conference, and whilst undoubtedly a seasoned public speaker, I’m not entirely sure he said very much. Reduction of public debt was front and centre of his address, but with a strong desire to open up the private debt markets to allow businesses to invest and individuals to buy houses (which I thought was one of the problems in the first place – as I’ve said many times before, I’m no economist.
There was mention of the PR friendly Tech City initiative that the government seem so keen on at the moment, but interestingly in response to a question from the music rights body PPL, the focus went to old media (music, film and TV)… wot not gaming/online/interactive in discussions about UK PLC’s creative output?
There followed a panel debate about exporting. It got me wondering… although there is plenty of GDP in the BRIC countries and beyond, the per capita wealth is still way, way lower. What do British firms need to do to lower prices to be able to export at volume to these growing economies?