An interesting discussion this afternoon with a colleague who is in the process of organising a marketing campaign aimed at 13-16 year olds using social media. Marketing to children is, quite rightly, subject to much regulation.
However, much of that regulation seems driven by the models of old; today’s chat pondered whether a campaign organised to market on social networks is more akin to organising a live event than to running traditional TV or print advertising? It’s real time, it’s interactive, and there is little chance that (if people turn up) you can control their every action. Is a campaign on Facebook more like running a school disco than taking column inches and adbreak slots?
mmitII 