I’ve been thinking about how I can review some of my old blog content in a systematic manner recently, and as a result have been having a trawl through old blog posts (more on all of that later). However, last night I was surprised by the fact that it is now nearly two years since the print version of the Guardian’s technology supplement “folded” (it’s always tickled me that when print journals cease publication they are always said to have “folded”).
I popped in to see an old acquaintance Andy at the Guardian last week, and it struck me that in the two years since the demise of the Thursday geekfest, and the fact that that has also co-incided with the two years of me being a parent, my personal consumption of the printed versions of The Guardian have dwindled down to almost nothing. (Thinking about it, I’ve also still not got over the reformatting of The Observer which ditched most of the sections). However, my weekly consumption of Guardian content is probably greater now than it ever has been – at least two hours of podcast content every week via the TechWeekly, Media, Business and Music programmes whilst sitting on the M3 in my car.
Alan Rusbridger, Editor of the newspaper, has made it clear that their publishing strategy should be digital first… and in an age of Twitter, the “news” parts of printed newspapers are of increasingly little value these days anyway. I do wonder, though, where from a few pounds of revenue from me a week on the printed versions, are four adverts for Audible every week really giving the company enough revenue from me to survive?
mmitII 