I'm off this morning (amongst other things) to have a meeting about our corporate web presence. Going into it I wonder, unless your business is your website, do you really need one any more?
There is probably need for some sort of corporate calling card, and maybe somewhere to aggregate content from other sources, but a heavy, content-rich service? Probably not.
At the end of last week I needed to get some advice about potential consulting for a project we have coming up. I tweeted a question, and within a few minutes had been contacted by the organiser of a trade exhibition relating to the field (for the record, UC Expo). He very kindly offered to have a quick chat, which I took him up on.
Fifteen minutes later I had the names of two consulting firms. At that point I checked both firms' websites – briefly to validate that they were in the right kind of space, but more for contract details. Emails lead to phone calls, and I have a couple of meetings arranged in the next two weeks.
SEO? Rich web content? I don't think so. But an interesting experience of how things can work in the socially-networked world.
mmitII 