Some time spent this afternoon with our new Digital head in Sydney. It's interesting to hear that clients' interest in social media is now becoming top of the agenda in many briefing sessions.
Over a decade ago, American marketing guru Seth Godin wrote a book called Permission Marketing, in which he argued that “interruption marketing” (traditional forms of advertising in print and broadcast media) would be superseded by new forms of marketing that would be invited by the target audience. It seems that social media/social networking is now starting to make that prediction a reality.
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