I've scanned through a lot of 2013 prediction articles in the past few days, and it seems that the idea of self-driving cars is something that is capturing the imagination of many futurologists. To a great extent, cars are already capable of being fairly self-driving; technologies like adaptive cruise control (braking and accelerating), lane assist … Continue reading Self-driving cars
Category: Technology
I've just watched a couple of videos that explain how Coca Cola are approaching marketing as a content strategy going forward. Overall the content was thought-provoking, although I'm not sure if the use of cute cartoons was a way to distract from an overly complicated story that verges into Siobhan Sharpe Jubilympics territory a little … Continue reading A new take on Pareto and innovation
The chances that I'm going to read all of these over the next 11 days are slim to zero, but here's what's on my Kindle bookshelf for the holiday period: Switch: Chip & Dan Heath; some thinking about how to engage people to get them to change The Self Illusion: Bruce Hood; or why there … Continue reading Christmas reading
So as to redress the balance, alongside the stats and facts approach, I thought it worth a little time for some slightly more subjective opinions to tell my story of 2012. It's undoubtedly been a year of change. On January 1st I had a team of over a dozen people, a focus on marketing to … Continue reading 2012 – the subjective view
I find the above map a little humbling... the grey bits are the places from where there haven't been visitors to this blog since February 2012 (when WordPress started letting you know where visitors came from). The only one that's grey that's a bit of a surprise given the breadth of coverage generally is Norway, a … Continue reading Global coverage…
The London cab firm Addison Lee has created a great deal of commentary about the great deal of business that they have generated from getting into the world of mobile apps early. They were already of a reasonable size, so have been able to invest in technology to gain an early mover advantage in the … Continue reading Virtualised companies
Nefarious tricksters have started to use self-adhesive QR codes to scam unsuspecting smart phone users according to a news reporting comments from a not-necessarily independent Symantec spokesperson. In theory, though, this is social engineering genius. Whack a QR code onto a bit of sticky paper, in turn whack that onto a popular advert (The Hobbit, say...) … Continue reading People readable
My dad is currently in the process of preparing a module for a course he's running at UCL next year, and asked me a specific question this morning: When looking at the benefits and disadvantages of moving from in-house to cloud computing, security issues aren't prominent yet surveys show that security is the biggest single … Continue reading Risk perception and Cloud security
Kleiner Perkins' Mary Meeker has just published another presentation, with reflections on the state of the Internet and technology world in 2012 and beyond. As usual, lots of data points, and some thoughts on how many industries have been "re-imagined" (a phrase I'm now stopping using as I've realised it means little more than "changed"). … Continue reading Value of advertising
A few weeks ago I had the pleasure of speaking with a substantial number of the people who work for the WPP agency The Partners. The gist of the talk was about the power of analogy in designing systems, and how fun analogies could in turn deliver experiences that would solve otherwise thorny issues through … Continue reading Small victories
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