I had an interesting conversation yesterday with Claire Rowland who is a user experience designer for smart device company AlertMe. She'd been taking part in a panel discussion at the TH_NKTANK event focused around (for want of a better term) the Internet of Things. A thread of conversation emerged around the idea that if … Continue reading The Internet of needy things
Category: Themes
There is much talk about the future of retail. Major chain stores seem to be collapsing regularly, and high streets up and down the country have become semi-populated places where empty properties lie idle. Mass retailing giants like Tesco's turn shopping into a warehouse experience, and thrifty customers use physical stores to see products … Continue reading Customer-centric shops
I'm speaking this afternoon on a panel talking about Cloud computing in the context of marketing at an event being run by the agency TH_NK. It feels a bit like going back in time... (Sadly there isn't an HTML tag to invoke swirling harp sounds, so imagine a bit of a Florence and a … Continue reading Clear skies
I spent part of the evening on Saturday trying to explain Twitter to a non-Twitter user at dinner. It's like trying to explain different colours. It's useful, though, once in a while to try to explain something that you do regularly to someone who has no knowledge, as it really helps to make you … Continue reading The basics
Over the past year I've been able to speak to people in all sorts of places about the app phenomenon, and how existing businesses can take advantage of the current and future waves of smart devices. I've written about this in the past, but here's the current take, distilled down into seven easy to consume … Continue reading Seven reasons to App
I'm doing a little intro to a case study at our monthly departmental meeting on Friday. In doing do, I've been giving a bit of thought to the differences that exist between products and services, and specifically how that impacts on the design phase. (Spoiler alert to colleagues: this is roughly my Friday morning five … Continue reading Products vs Services
My wife is currently working in the United States, and in conversation yesterday she expressed her unease about being there in light of the terrible events in Boston. That is at once both completely understandable, and utterly illogical. But sadly as a species our ability to assess and balance risk is utterly under-evolved to cope … Continue reading Relative risk
A few months ago the eConsultancy website skewered my current role, claiming "Evangelist" to be a job title to be avoided in 2013. A few weeks ago they then did for my future career prospects by delivering a damning judgement on the concept of the Chief Digital Officer. Buggers. In seriousness, though, I absolutely get … Continue reading CDO-DOA?
In conversation in the pub last night (a rare event, that - going to a pub these days), my drinking buddy Andy asked me if I got nervous before doing presentations. "Yes", I said. But that I knew how to manage it. We talked further, and at one point I said that one of … Continue reading On presenting…
You can now get to the recording of the presentation here: http://view6.workcast.net/?pak=1220269468402108 (registration required - my bit starts at 45 minutes). A little later today I'm going to be taking part in a webinar for the CIM's The Marketer magazine. The theme of the event (there's still time to register for it here) is how digital can … Continue reading Thinking Digital – The Marketer Webinar
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