For almost as long as there has been a marketing industry, there's been a split between the scientists and the artists. The scientists see marketing as a planned activity with known inputs and outputs, measurable all along the way. The artists see marketing as being a mix of creativity and magic. At the moment, with … Continue reading Placebos and propaganda
Category: Marketing
I wrote last week over on the stamp London site about the troubles I perceive in the marketing industry in the context of social media and social networks. A couple of Social Media Week sessions later, and it strikes me that the challenges that social media poses to the world of PR are even … Continue reading The trouble with PR in a world of social
So here's a thought, following a fascinating conversation with Diana Janicki from EMC at lunch today. Today's housing market in London is being governed to some extent by the first major social network - the train and underground service. Live closer to a station (mostly built before the end of the first decade in the … Continue reading Smart phones push up house prices
At the recent Silicon Beach event I was lucky to be able to meet and chat with agency legend Andy Law. I didn't know he was an agency legend until talking to him (man - for most of the time Andy's been in the agency world, I was nestled in the world of tech). … Continue reading Implosion
In the early 1960s American social scientist Stanley Milgram ran a series of now infamous experiments into obedience in humans. What he found was that we are surprisingly, and shockingly, influenced to do things that would otherwise not be in our nature by very little in the way of social authority. In his work, … Continue reading The internet made me do it
Another day, another smart device vendor emerges (as a few more disappear). Today Tesco announce that they are throwing themselves into the tablet market with their low-priced Hudl device. The seven-inch Android device goes on sale at the end of the month, and one can only hope that alongside the four colours available at … Continue reading Underlying motivations
I've just started reading the draft of Matt Baxter-Reynold's forthcoming book Death of the PC after I had a fascinating conversation with Matt earlier this week. It's got me thinking about how the "post-PC" devices that Matt talks about, whilst the next in line along the evolution of computing devices (in which mainframe begat mini begat … Continue reading Confluence
I'm trying to pull together some consistent terminology to describe different types of social networking behaviour that manifests in the way people use the services in a work and not-work context. I'm looking for some feedback on the structure illustrated above, which maps the amount of activity someone has in the social network space against … Continue reading Social tribes
I was at a big networking event last night; you may know the kind of thing. Captains of Industry - predominantly middle-aged, overweight men - talking too loudly and drinking too much in a swanky venue that's usually the haunt of beautiful people. Very entertaining, but something of a clash of cultures for me (and … Continue reading Lies, damned lies and zombie statistics
Apologies to anyone who follows my Twitter feed yesterday. I had a bit of a moment, inspired by a talk I saw Jon Burkhart give at Silicon Beach on the subject of newsjacking. Jon talked about how there is an opportunity to use popular news events to change the story through social channels, and there … Continue reading #newsjacking incremental improvement
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