I always enjoy my conversations with Andy Law because he's one of those people with whom I can have a chat and leave feeling that I've learned something, but without feeling stupid for not knowing it before. Yesterday we caught up and he introduced me to the French sociologist Bourdieu's "Four Forms of Capital" (for … Continue reading Why Apple are so powerful – a sociological view
Category: Marketing
About six months ago I started writing a series of observations about how the world of technology and marketing and communications are being changed by one another, and how many of the industries that have built up in those fields don't feel to be a particularly good fit any more. It then sat in my … Continue reading /marketing TheNewThing
Imagine the scenario. You're running late for a meeting. You need to let the person you're meeting know that you are running late. You reach for your mobile phone. What channel do you choose? My experience over the past few months is that most people choose to send a text message. We have learned, somehow, … Continue reading Tech preferences
Back in September I gave a talk about the importance of empathy in design at the wonderful Silicon Beach event in Bournemouth. The video of me prattling on is now available here:
A couple of days after the news that Google is to acquire the smart thermostat and fire alarm company Nest, my main thought now is that I’m jolly glad I don’t work for a utility company right now. The poor things, just about catching up with the web. Making tentative steps into the world of … Continue reading Welcome to the disrupt-o-zone
At the end of January I'll be releasing the third quarterly stamp #socialCEO report. Including interviews with O2 CEO Ronan Dunne and UK advertising legend Andy Law, as well as in-depth analysis of the social networking of the FTSE100 CEO community, you can receive a copy before anyone else by signing up here: http://stamplondon.us3.list-manage.com/subscribe?u=9ccfb69afa7877afb460eb1fe&id=12abf47dc1
There is a famous quote attributed to the American retailer John Wanamaker - "Half the money I spend on advertising is wasted; the trouble is I don't know which half." It to a great extent sums up the challenge that faces the modern advertising and marketing industry - in a clamour for demonstrable, linked return … Continue reading Return on no investment
Email marketing is a much disparaged art form, and yet one that companies still put an awful lot of effort into (and one that lots of other companies still make an awful lot of money from by providing services). Last week, Google made an announcement about how images would be handled that meant that … Continue reading GMail images – what’s the email marketing impact?
For some time I've struggled to take job titles particularly seriously, but I was keen to refer to myself as something other than "founder" on LinkedIn because it's just a bit naff. In the end, after much thought, I went for the flippancy option and now am entitled Chief <Insert Buzzword du Jour> Officer … Continue reading CDO – this officer is time limited
Nearly 17 years ago I was a member of a team that implemented the BBC's first data warehousing project. It gathered information from a number of operational systems, and then using a combination of products provided reports about the profitability of various products that the commercial wing of the organisation produced and sold. Technically … Continue reading Big data, little questions, cognitive biases
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