A few months ago the eConsultancy website skewered my current role, claiming "Evangelist" to be a job title to be avoided in 2013. A few weeks ago they then did for my future career prospects by delivering a damning judgement on the concept of the Chief Digital Officer. Buggers. In seriousness, though, I absolutely get … Continue reading CDO-DOA?
Category: Marketing
You can now get to the recording of the presentation here: http://view6.workcast.net/?pak=1220269468402108 (registration required - my bit starts at 45 minutes). A little later today I'm going to be taking part in a webinar for the CIM's The Marketer magazine. The theme of the event (there's still time to register for it here) is how digital can … Continue reading Thinking Digital – The Marketer Webinar
There's a bit of a push on at work these days for the organisation to be paperless. For the most part I am: I barely ever use the printer and am quite happy to consume information on the various screen devices that I have about my person. However there are two cases in which paper … Continue reading Hidden meanings
I hear a lot of talk about millennials. The generation after Gen-Y, who will be coming through into the world of work, social-networked up to their eyeballs. They will change the way in which we work, apparently. Actually, I'm getting a bit bored of this cult of youth. Maybe it's because I'm getting a … Continue reading Rise of the TechnoGranny
Just occasionally one spots something on social networks that makes you think "Uh oh. This is going to end in tears." Towards the end of the afternoon yesterday I had one of those moments; a sponsored tweet from UK supermarket Sainsbury's asking "Are you cooking with an unusual food tonight? We’d love you to … Continue reading Horsing around
You can stick your Gartner hype circles in a pipe and smoke them; this is all you need to know: Something is invented Somebody else successfully brings it to market Some people buy one Some more people buy one My Dad buys one My Mum spends her time saying "why do you spend so … Continue reading The Ballantine Family tech adoption cycle
Nomenclature is terribly important to the way in which we make sense of the world around us. Here are some terms related to the tech world that, quite frankly, are lazy and we could do without*... Digital What isn't digital these days? I'll tell you something... The carpet that my wife and I recently bought. … Continue reading De-cybering digital language: ten terms we could do without
I was in conversation this morning with a colleague who attended an event yesterday focusing on the book publishing industry. The general mood, he said, was that there was anger towards what the likes of Amazon and Google had done to the industry. Media industries in general have, it has to be said, had a … Continue reading Great experiences
Many years ago, computers were disconnected. Then they started to become networked, but with a few notable exceptions in academia and the defence world, the networks themselves were disconnected. That was just about the situation in the early 1990s when I started working. One needed extra special permission to be able to have an … Continue reading A “behind the firewall” state of mind
Imagine a world where there was nowhere to shop but massive supermarkets. For some that might not be that far away from the reality of physical shopping these days, but for most of us, to various degrees, we still rely on a mix of generalist and specialist retailers (even if, increasingly, we go and look … Continue reading Specialist shops
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